**Ok so I love this brand of coconut flakes (especially when on sale) BUT you can find the flakes for cheaper in most bulk sections at Whole Foods, Vitamin Cottage or Sunflower Market. Same deal, smaller price tag. And I highly recommend using flakes, not the finely shredded coconut. For some reason, the flakes give a better consistency like "butter" while the shredded product makes it a bit more gritty and less liquid-y.
More liquid-y = yummy-er coconut butter. And yes, I know those aren't words, ok?